Joe Chapman runs The Cattle Drive weekly, but his form of cattle drive is in that of a food truck! The Cattle Drive food truck specializes in steak sandwiches with locally sourced brioche buns and meat from Rustic Cuts in Council Bluffs. It is a family-run business that includes Joe’s parents, as well as his wife and kids when they are available. He says he relies on his mom’s cooking abilities and her bubbly personality and his dad’s outgoing personality and attention to detail. It seems that Joe has those same personality traits, as you might well know him as the coach of the Treynor Cardinal girls basketball team!
Mr. Chapman started formulating his plan to have a food truck back in 2019 when he realized it was time for a change. With extensive research, planning, the right contacts, and an affordable investment, he went into business! 2020 was the first full year the truck was in business and hit the snag of COVID, but despite that, they’ve done 4 to 5 events a week in the summer and 1 to 2 in the winter. Plus, they are regulars in the Rustic Cuts parking lot and a monthly lunch visitor to The Zion Church in Treynor, typically on a Monday. Joe says there’s no event too small or too big – they’ve served fundraisers, graduations, sports teams’ events, etc. He says all it takes is a quick call to his cell phone (402-290-9818) to get the truck booked! He says word-of-mouth has been their best marketing tool, and I’m not surprised by this at all! I’d take a Gooey Mooey any day!
When I asked about the rewards of owning a food truck, Joe had many. He said it was exciting to have seen the idea of the business through from development to reality. He also is thankful to get to work with his family, and he says that working with so many people in the community has been a blessing, too. As they continue to build up their clientele, he hopes to expand the business and move into having regular spots in other Southwest Iowa towns, as well. I’m going to predict that will happen quickly! Lol
Joe credits Rick Larson at Rustic Cuts for guidance, his family’s willing participation, and the Treynor (and surrounding area) community for its warm reception as to the success of the food truck. His gracious attitude is very apparent. He told me, “It has been my pleasure and honor to meet and serve so many individuals, families, groups, and businesses in our communities.”
Well, Joe, we are glad to have you in Pott. Co. and I think it’s safe to say it’s going to be a busy summer in your world!
If you’re interested in the menu, seeing where they are next, or booking the truck, you can find them on Facebook or Twitter (@cattledrivecb) or check out their website at www.cattledrivecb.com.
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